We run PPC management for B2B companies whose ad spend must become sales conversations: Google Ads, Microsoft Ads and LinkedIn Ads, in an account that stays in your name. Results are measured against the qualified leads in your CRM. We read the search terms every week, so less budget goes to students, job seekers and competitors checking prices.
Reviewed by Mayursinh Jadeja, Founder · Last updated October 13, 2026
Rated 5.0 on Clutch and 5.0 on Google
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We measure a B2B ad account against qualified leads and pipeline, because a platform pointed at clicks or form fills finds the cheapest of both. The cheapest are rarely buyers. The report looks healthy and the cost per lead falls, while the sales team spends its week on inquiries that were not going to buy.
A cleverer bid strategy does not change that, so we teach the platform what a good lead looks like. We follow each inquiry past the form into your CRM, read and prune the search terms every week, and build landing pages that answer the question the ad raised.
Our PPC management covers Google Ads, Microsoft Ads and LinkedIn Ads, in accounts that stay in your name. We advise settling three things with any PPC agency, us included, before anyone touches the account.
We deliver the work in six parts, in the order an account usually needs them. We change nothing until the audit has set a baseline.
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Verified review on Clutch1 / 4
We offer a 30 minute scoping call with the people who would run your account. We go through where your leads come from today and what your tracking can and cannot see. Then we tell you whether paid search is the right place for your budget.
Rajdeepsinh JadejaHead of Marketing
We advise putting a B2B budget into one or two of these channels, not all of them. We choose by how your buyers look for what your company sells.
| Channel | Fits best when | Targets by | Watch out for |
|---|---|---|---|
| Google Search | Buyers search for the problem or the solution your company sells | The search itself | Irrelevant searches matched to broad keywords |
| Microsoft Ads | Your buyers work on company machines with Bing as the default | Search, with LinkedIn profile data available | Lower volume, so campaigns learn more slowly |
| LinkedIn Ads | Company size, industry and job title matter more than the search | Firmographics and job roles | High cost per click, which needs a strong offer to pay back |
| Performance Max and Display | Remarketing to people who already visited | Google’s automated audiences | Spend drifting to low-quality placements without close review |
We start where your buyers are already searching, prove the tracking, then add a second channel only if the first is paying back.
We advise agreeing seven points in writing with any PPC agency or Google Ads agency, including us. Most of the disappointment in paid search comes from leaving one of them open.
We advise settling the first point before any other. The account history is the most valuable thing a paid search program builds, which is why we work in an account opened in your name.
Who should run it
How we would decide in a buyer’s position, including when the answer is not us.
Interfaces designed by our teamSee the case studies
We advise spending the budget elsewhere in three cases:
We recommend paid search for the buyer who is looking right now, the one organic search cannot always reach in time.
Step 1 of 5
We audit the structure, search terms, match types and wasted spend, and check the tracking before anything changes, so you hold a baseline for every later change.
Account audit
Step 2 of 5
We follow your inquiries past the form into your CRM and send qualified leads back to the platform, so bidding learns from buyers and not from form fills.
Tracking
Step 3 of 5
We build the campaigns around the phrases your buyers use shortly before they get in touch. We build and test landing pages alongside them, each answering the question its ad raised.
Build
Step 4 of 5
We put campaigns live where your buyers already search, with budgets capped until the tracking has proved itself. We add a second channel only if the first is paying back.
Launch
Step 5 of 5
We read and prune the search terms every week. Every month we report spend, qualified leads and pipeline by campaign, alongside the raw platform numbers.
Read and report
For SaaS founders and growth leads already spending on Google and Meta: one lead followed from the click to the paying customer, what the ad platform can see at each stage, which stage to bid on, and how to judge who runs the account.
Rajdeepsinh Jadeja
For marketing leads comparing GEO proposals: whether GEO is different from SEO, what the research found, the crawler question, the claims to test, and what a good engagement measures.
Rajdeepsinh Jadeja
If something here does not answer it, ask the founder directly.
Talk to the people who do the work
A 30 minute scoping call with the team that would take the project on. We reply within 12 hours.
Prefer email?info@redliolabs.com
PPC management is the ongoing running of pay-per-click advertising accounts such as Google Ads, Microsoft Ads and LinkedIn Ads. It covers research, campaign building, bidding, search term review, negative keywords, testing, budget pacing, tracking and reporting. For a B2B company we measure it in qualified leads and pipeline, not clicks.
We do not publish prices for PPC management. The cost depends on the number of platforms, campaigns and markets, and on how much the account needs fixing first. We advise asking any PPC agency to separate its fee from your ad spend, and to state in writing what the fee includes.
Yes, Google Ads for B2B works when your buyers search for what your company sells and we can track which inquiries become customers. Without that tracking, the platform tends to find the cheapest leads, which in B2B are rarely the best ones.
For subscription software the conversion is usually a trial or a demo request whose value only shows weeks later, and we set out that conversion setup step by step in PPC for SaaS.
We advise choosing a Google Ads agency on what it will agree in writing before it touches your account. We would ask who owns the account, what counts as a conversion, how often search terms are reviewed and what the monthly report shows. We put ownership first: an account in your name, with the agency given access.
We work in a Google Ads account that you own, opened in your name with us given access. We advise insisting on the same with any agency. Because the account is yours, its history stays with you if the engagement ends.
Yes, we manage both alongside Google Ads. We use LinkedIn Ads when company size and job title matter more than the search itself, and Microsoft Ads to reach the search audience outside Google. We run Facebook and Instagram under Meta ads management, which suits remarketing and an offer a buyer can accept quickly.
We often recommend running PPC and SEO together. PPC buys a place in the results for as long as the budget runs, while SEO earns one that can keep working after the work stops.
Paid search can bring inquiries within days while organic work matures over months. Its search term data shows which phrases convert, which tells the SEO work where to focus. Where organic inquiries have stalled and nobody can say why, we start that side with our SEO audit services.
We advise spending enough for the campaigns to gather data on the searches that matter, and no more than the inquiries can pay back. The right figure depends on how many buyers search and what a click costs in your market. We find both in an account audit or a short research phase, before any spend.
The scoping call is 30 minutes on your Google Ads, Microsoft Ads or LinkedIn Ads, with the people who would run the account. We reply within 12 hours, sign an NDA before the first call, and give you a straight answer on whether we are the right fit.
Mayursinh Jadeja
Founder, Redlio Labs
