Our Facebook ads management starts with the offer, the tracking and a creative test, before the spend goes up. We run it for B2B companies that need Facebook and Instagram to bring buyers to their sales team, in accounts that stay in your name. We tell you first if Meta is the wrong channel.
Reviewed by Mayursinh Jadeja, Founder · Last updated October 13, 2026
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“The team was responsive to our feedback and remained present throughout the engagement. Their patience and design work were stellar.”
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We measure Meta campaigns against qualified leads, because a full lead sheet can hide an empty pipeline. Meta’s delivery system is good at finding people who will click, watch and fill in a form. Left to optimize for the cheapest lead, it finds the people most willing to tap a button, who are not always the most likely to buy.
We change what the system learns from. We set up the pixel and the Conversions API to report real outcomes, and write lead forms that ask one qualifying question. We make creative in enough volume to test, for an audience large enough for the system to learn in.
That is how we run Facebook and Instagram ads, in accounts that stay in your name. We advise running the checklist below before paying us or anyone else. It is the one we would use on any account, including our own proposals.
We provide Meta ads management across Facebook, Instagram and Messenger placements, in six parts. Each one gives the delivery system something better to learn from, or shows your team what the spend returned.
“Redlio Labs successfully delivered the project within schedule; they met all of our requirements. Their quality designs and in-depth knowledge of technology were key elements of their work.”
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We offer a 30 minute scoping call with the people who would manage your account. We look at your offer and give you a straight answer on whether Meta is the place to ask.
Rajdeepsinh JadejaHead of Marketing
Meta offers many formats, and a B2B or growth company usually needs three or four. We choose by what the buyer does next. This table shows where each one fits and what to watch for.
| Format | Fits best when | Watch out for |
|---|---|---|
| Lead ads (instant forms) | The offer can be accepted in a minute, such as a guide, a call or a demo | Low-intent leads unless the form asks a qualifying question |
| Short video | The product or the problem is easier to show than to describe | Creative that wears out within weeks |
| Carousel | Several services, features or case examples in one ad | Cards that try to say everything and say nothing |
| Remarketing | Reaching people who visited your site or engaged with your content | Audiences too small to deliver without a large site |
| Conversion campaigns | The action happens on your site and the pixel and Conversions API report it | Optimizing for an event that is not a real outcome |
For most B2B offers we start with remarketing and one lead offer, and add cold audiences only once the leads prove good.
We advise running seven checks before signing with any Meta ads agency, including us. Where most of them fail, our honest advice is to fix them before buying management.
We consider running Meta ads in-house a reasonable choice for a company with a strong offer, clean tracking and someone who can make creative every week. We will say so on the first call.
Who should run it
The most visible answer to this question online is to run the ads in-house. We agree that it is sometimes right, and this is how we would tell.
Interfaces designed by our teamSee the case studies
We say so and point a buyer elsewhere in three cases:
We recommend Meta for an offer people can say yes to quickly, and for remarketing to people who already know the company.
Step 1 of 5
We check the tracking and the offer before any spend and tell you first if Meta is the wrong channel, so you hold a straight answer on fit.
Offer and tracking check
Step 2 of 5
We configure Business Manager, the pixel and the Conversions API so Meta learns from real outcomes, not only page views. We leave the ad account and Business Manager in your name.
Tracking setup
Step 3 of 5
We produce images, short video and copy in batches and test them against each other, rather than launching them all at once. We put a qualifying question on each lead form, or use a landing page when your buyer needs more than a minute to decide.
Creative in batches
Step 4 of 5
We start most B2B offers with remarketing and one lead offer, and add cold audiences only once the leads prove good.
Launch
Step 5 of 5
We refresh creative on a schedule, before performance fades, and read results against qualified leads. Every month we report spend, qualified leads and sales by campaign, beside the platform’s own numbers.
Refresh and report
For SaaS founders and growth leads already spending on Google and Meta: one lead followed from the click to the paying customer, what the ad platform can see at each stage, which stage to bid on, and how to judge who runs the account.
Rajdeepsinh Jadeja
If something here does not answer it, ask the founder directly.
Talk to the people who do the work
A 30 minute scoping call with the team that would take the project on. We reply within 12 hours.
Prefer email?info@redliolabs.com
Facebook ads management, now usually called Meta ads management, is the ongoing running of ads across Facebook, Instagram and Messenger: tracking, audiences, creative, testing, budgets and reporting. We provide it as one service across all three.
An advertiser chooses an objective, such as leads or sales, sets a budget and supplies creative. Meta’s delivery system then shows the ads to the people it predicts are most likely to take that action. The system learns from the outcomes reported back to it, which is why we treat tracking as more important than targeting.
Facebook ads work for some B2B offers and waste money on others, and we say which before any spend. They work best for something a buyer can accept quickly, such as a guide, a demo or a consultation, and for remarketing to people who already know the company. For large committee purchases, we usually recommend search and LinkedIn.
We do not publish prices for Facebook ads management. The cost depends on the number of campaigns and markets, and on how much creative the account needs. We advise asking any Facebook ads agency to separate its fee from your ad spend and from the cost of creative, so you can see what each one buys.
We advise running them yourself when the offer is clear, the tracking is clean and someone can make and test creative every week. We advise hiring a Meta ads agency when one of those is missing, when the account needs rebuilding first, or when Meta is one channel among several.
A common path is an agency that rebuilds the tracking and the testing routine, then hands over a documented account.
The Conversions API sends conversion events from your server directly to Meta, alongside the browser pixel, so outcomes are still reported when browsers block tracking. It is one of the first things we check on any account.
We work in an ad account and a Business Manager that you own. Both should be in your name, with the agency given access.
We advise spending enough for the system to learn, and no more than the leads can pay back. Learning needs enough results each week for the system to find a pattern. A short test with a capped budget answers this better than any rule of thumb.
Yes, we provide Instagram ads management as part of the same service. We run Instagram placements from the same Meta account and adapt the creative to each placement.
We start from the offer: what people are asked to say yes to. In a 30 minute scoping call with the people who would run your account, we check whether Meta is the right place to ask and what the account needs first. We reply within 12 hours and sign an NDA before the first call.
Mayursinh Jadeja
Founder, Redlio Labs
