SEO services
SEO services for B2B companies that need enquiries, not rankings
Most SEO reports lead with rankings and traffic. A B2B company does not buy either. It buys enquiries from the right people, and search is only worth paying for if it produces them.
- Peer-reviewed releases
- NDA before your first call
Traffic is the easy number to grow
A B2B buyer searches a handful of specific, expensive phrases, compares four or five vendors, and asks an AI assistant who to shortlist. None of that shows up in a traffic chart. Most of what does show up is people who will never buy: students, job seekers, competitors, and readers of a blog post written because it was easy to rank.
So the work starts from the other end. Which searches does a buyer run just before they contact a company like yours, which pages answer them, and does the contact form record where each enquiry came from? If that last question has no answer, no SEO report can tell you whether search is working.
That is how we run search for our own site: research the phrases buyers use, build pages that answer them, verify every page technically, and read Search Console against the enquiries the form records. We do the same for clients, and the questions below are the ones Google itself tells you to put to anyone you hire.
- 01
The searches
The phrases a buyer uses shortly before an enquiry, not the phrases that are easy to rank for.
- 02
The pages
One page per buying question, each with a clear answer and a clear next step.
- 03
The record
Every enquiry tagged with where it came from, so search is judged on leads.
What we do
B2B SEO services, from the site up
Six parts of the work. Most engagements start with the first two, because nothing else holds until they are right.
- 01
Technical SEO
Crawling, indexing, canonical tags, sitemaps, redirects, page speed and structured data, fixed at the source in your site rather than papered over with plugins.
- 02
Keyword and intent research
The searches your buyers run, grouped into clusters, each owned by one page, with the phrases that bring students and job seekers deliberately left out.
- 03
Service and landing pages
Pages built around one buying question each: what the buyer needs to know, the proof, the honest limits, and the next step.
- 04
Content that earns links and citations
Articles built on primary sources and first-hand experience, the kind other sites and AI assistants quote, rather than volume written to fill a calendar.
- 05
Internal linking and site structure
Each service page linked to its supporting articles and back again, so search engines understand which page answers which question.
- 06
Measurement that ends in leads
Search Console, analytics and a source field on your enquiry form, read together, so every report can say which searches produced conversations.
Why B2B is different
Why B2B SEO does not work like consumer SEO
Most SEO advice is written for shops, local businesses and publishers. A company selling to other companies plays a different game, and the differences decide where the budget should go.
| Dimension | Consumer or local SEO | B2B SEO |
|---|---|---|
| Searches | Many searches, short phrases, broad demand | Few searches, long and specific phrases, each one valuable |
| Who decides | One person, often the same day | A buying group, over weeks or months |
| What they read | Product pages, reviews, maps | Service pages, comparisons, cost guides, case material, AI summaries |
| What counts as success | Sales, calls, store visits | Qualified enquiries and pipeline, traced to the search that started them |
| What wastes budget | Thin pages for every variation | Traffic from students, job seekers and competitors that never buys |
The practical consequence: fewer pages, each answering one buying question properly, measured on enquiries rather than visits.
Before you hire anyone
The questions Google tells you to ask an SEO
Google publishes a short list of questions to ask before hiring an SEO. Here they are, with what a good answer sounds like. Put them to us, and to everyone else on your list.
Google Search Central: Do you need an SEO?- 01Can you show examples of previous work? A good answer shows live pages and explains what changed and why, not a screenshot of a ranking.
- 02Do you follow Google Search Essentials? A good answer is yes, followed by what they refuse to do, such as buying links or mass-producing pages.
- 03What results should we expect, and when? A good answer gives a range of outcomes and a timeframe in months, and says what it depends on.
- 04How will you measure success? A good answer names enquiries or pipeline, and explains how each enquiry will be traced to its source.
- 05What is your experience in our industry and our market? A good answer is specific about both, or honest about the gap.
- 06How will we work together? A good answer names the person doing the work, the reporting rhythm, and what they need from your side.
- 07What will you not promise? A good answer includes a first-place ranking. Google states plainly that no one can guarantee one.
The last question is ours, and it is the one that separates suppliers fastest. Anyone who guarantees a position on Google is describing something Google says they cannot deliver.
Who should do it
Agency, freelancer or in-house
Each fits a different company. This is how we would decide, including when the answer is not us.
- 01
An in-house SEO
Fits when search is a core channel for years and someone can own it full time. Slower to start, strongest over the long run, and worth building once the method is proven.
- 02
A freelancer
Fits a single, well-defined job such as a technical audit or a migration, where one experienced person is enough and the scope has an end.
- 03
An agency
Fits when the work spans technical fixes, page building, content and measurement at once, and you want it running within weeks rather than after a hire.
- 04
Agency, then in-house
Often the best of both: an agency sets up the method, the pages and the measurement, then hands over to someone you hire, with the documentation to carry on.
Proof
Rated by the clients who have worked with us
Our reviews live on Google and Clutch, where we cannot edit them. Read them before you talk to us, and ask about any of them when you do.
When you should not pay for SEO
Three cases where search is the wrong place to spend, and we will say so:
- 01
Nobody searches for what you sell
Some B2B offers are bought through relationships and referrals, and the searches simply do not exist. Paid outreach or partnerships will do more.
- 02
You need enquiries this quarter
SEO compounds over months. If the pipeline gap is urgent, paid search buys time while the organic work matures.
- 03
The site cannot be changed
If nobody can edit the pages, fix the templates or add a source field to the form, the work stalls at the recommendation stage.
Where SEO does win is the buyer who researches before they talk to anyone, which in B2B is most of them.
How we work
From research to enquiries
The same five stages we use for every engagement, with notes where search changes the shape of a stage.
Discovery
We map your workflows, systems, and constraints with the people who use them every day, before anything is scoped.
For SEO: a technical crawl, a Search Console read, and the list of searches your buyers actually run.
Scope and plan
You get a scope, a timeline, and a price that hold. Architecture decisions are made and documented before code starts.
Build in stages
Senior engineers deliver in planned stages, with working software demonstrated at every step, not a reveal at the end.
For SEO: pages ship one cluster at a time, each verified before the next starts.
Launch
Data migration, training, and a production cutover planned around your operations and your calendar, not ours.
Run and improve
The team that built your system stays on it: monitoring, support, and the next improvements on one roadmap.
For SEO: a monthly read of Search Console against the enquiries the form recorded.
Industries
B2B sectors we work with
The sectors where we already know the buyers, the vocabulary and the systems they run.
Fintech
SaaS & Startups
Ecommerce & D2C
Healthcare
Real Estate
Education
Logistics
Professional Services
FAQ
Questions buyers ask about SEO services
What is included in SEO services?
Technical fixes, keyword and intent research, page building, content, internal linking and measurement. For a B2B company the measurement matters most, because it decides whether the rest is judged on traffic or on enquiries. Being named in AI assistants builds on the same work, through generative engine optimization.
What is B2B SEO?
SEO for companies that sell to other companies. The searches are fewer, longer and more specific, the buying group is larger, and success is measured in qualified enquiries rather than visits.
How much do SEO services cost?
It depends on the size of the site, how much needs fixing, and how many pages the buyer questions call for. We do not publish prices; we scope the work first and price that.
Be wary of any quote built around a number of articles per month. Volume is the easiest thing to sell and the least useful thing to buy.
How long does SEO take to work?
Technical fixes can show in weeks. New pages usually take months to settle, and competitive phrases take longer. Anyone who promises a date for a ranking is guessing. If enquiries are needed sooner, paid search can run while the pages mature.
Can you guarantee a first page ranking?
No, and nobody else can either. Google states that no one can guarantee a first-place ranking. What can be committed to is the work, the method and how results are measured.
Is SEO still worth it now that AI answers questions?
Yes, and the two overlap. Google says its AI features draw on the same indexed pages as search, with no special requirements. The same work that ranks a page makes it available to be cited. Our generative engine optimization page covers what else AI assistants read.
Do you do local SEO in Ahmedabad?
Yes, for businesses that sell locally, alongside B2B SEO for companies that sell nationally or abroad. Our Ahmedabad office is where the work is done.
What should I look for when hiring a B2B SEO agency?
Ask the questions Google publishes for hiring an SEO: examples of previous work, whether they follow Google Search Essentials, what results to expect and when, and how success will be measured. Then check that the measurement ends in enquiries, and that nobody promises a ranking.
What are the red flags when hiring an SEO agency?
A guaranteed ranking, a claimed special relationship with Google, secret methods, a quote built on a number of articles or links per month, and reports that stop at traffic. Google names several of these itself.
Can you work alongside our in-house marketing team?
Yes, and it is often the best arrangement. We take the technical and structural work, your team keeps the voice and the subject knowledge, and everything we build is documented so your team can run it.
What will we get in the monthly report?
Search Console results for the pages and phrases that matter, the enquiries the form recorded by source, what changed on the site that month, and what we plan next. Traffic appears, but as context rather than the headline.
Will we own the work?
Yes. The pages, the content, the data and the accounts stay in your name, and everything we change is documented so another team could pick it up.
Start with the searches
your buyers run
Tell us what you sell and who buys it. We will look at the searches that matter and tell you honestly whether search is worth your budget.
