Website redesign checklist: what a redesign must not lose
A website redesign checklist organised by phase, from the baseline before design to the weeks after launch, with the redirect, speed and accessibility rules quoted at source.
B2B web design and website redesign that brings in enquiries
We design websites for mid-size and large B2B companies whose buyers compare several suppliers before they call. Every page answers a question that buyer is asking, and a redesign keeps the search traffic you have already earned.
- Peer-reviewed releases
- NDA before your first call
Reviewed by Mayursinh Jadeja, Founder · Last updated 5 October 2026
Trusted by growing businesses
B2B websites lose buyers between the homepage and the form
A B2B buyer researches for weeks, across several suppliers’ sites, often as part of a group. They leave when they cannot find the service in their own words, proof they can check, or a next step that does not feel like a sales call.
Most redesigns change how the site looks and keep that problem. Some make it worse: the new site launches, the old URLs break, and half the search traffic is gone before anyone checks.
So we design from the buyer’s questions, and we treat what the current site already earns as something to protect.
The buyer’s questions
What each buyer in the group needs to read before they will talk to you.The proof
Reviews, work and facts a buyer can check without asking you for them.What you already earn
The rankings, links and tracking the current site holds, mapped before anything moves.
B2B web design services
Six kinds of web design work. Most B2B companies come to us for one of the first two and need the third.
B2B website design
Sites designed for buying groups: service pages in the buyer’s words, proof on every page, and one clear next step.Website redesign
A new site built from what the old one taught you: the pages that convert, the ones nobody reads, the questions left unanswered.Redesign and migration
URL mapping, redirects and tracking carried across, so rankings and attribution survive the switch.Landing pages for campaigns
Pages built for one audience and one offer, measured on enquiries from the ads that send traffic to them.Design systems for marketing sites
Components and rules so your team builds new pages without breaking the design.Development of the site
The same team builds what it designs, fast and accessible, on a content system you run.
Recent design work from our team
Refresh, redesign or rebuild
Three different jobs that all get called a redesign. They cost differently and carry different risks to your search traffic.
| Visual refresh | Redesign | Rebuild | |
|---|---|---|---|
| Changes | Look and feel on the same pages | Structure, content and design | Everything, including the platform |
| Keeps | URLs, content and platform | The platform, if it still fits | Only what you choose to migrate |
| Search risk | Low | Moderate, managed with a redirect map | Highest, unless migration is planned first |
| Fits when | The site works but looks dated | Buyers cannot find what they need | The platform itself is the problem |
If the site works and only looks old, a refresh is the honest answer. Redesign when buyers are leaving because they cannot find what they came for.
What a website redesign must not lose
Six things to protect in any redesign, whoever does it. Losing any one of them costs more than the redesign.
- Rankings: every old URL redirected to its closest new page, mapped before launch
- Links from other sites, which point at old URLs and carry most of the search value
- Analytics history and tracking, so this year can be compared with last year
- Form attribution: the record of which source each enquiry came from
- Page speed, which redesigns tend to make worse with heavier pages
- The content that already ranks, rewritten with care rather than replaced
We design, build and grow software for mid-size and large companies, and the people who build it are the people you talk to.
- 12+Years building software, since 2014
- 6Service lines under one team
- 5.0★★★★★15 Clutch Reviews
- 5.0★★★★★32 Google Reviews
What clients say about working with us
Saurabh GoswamiManaging Director, Ultra Rich Weddings 5/5★★★★★“Redlio Labs successfully delivered the project within schedule; they met all of our requirements. Their quality designs and in-depth knowledge of technology were key elements of their work.”
Verified review on Clutch
1 / 4
When a new website is not the answer
Three cases where we will tell you to spend the money elsewhere first:
Nobody visits the current one
If the site gets little traffic, a redesign makes a better-looking empty room. Search or ads come first.You need it in two weeks
A rushed redesign skips the redirect map and the content work, which are the parts that matter.There is no proof to show
A B2B site lives on reviews and work buyers can check. If you have none, collect it while the design is planned.
A redesign earns its cost when buyers arrive and leave without enquiring, and the site is why.
From the buyer’s questions to launch
Step 1 of 5
Discovery
We map your workflows, systems, and constraints with the people who use them every day, before anything is scoped. For a website: analytics, Search Console, the pages that convert and the questions buyers ask on sales calls.
Discovery
- Workflow map
- Systems inventory
- Constraints and risks
Step 2 of 5
Scope and plan
You get a scope, a timeline, and a price that hold. Architecture decisions are made and documented before code starts. The sitemap, the page list and the redirect map are agreed before design.
Scope and plan
- Written scope
- Timeline and milestones
- A price that holds
- Architecture decisions
Step 3 of 5
Build in stages
Senior engineers deliver in planned stages, with working software demonstrated at every step, not a reveal at the end. Designs move to working pages on a staging site, reviewed in stages.
Build in stages
- Planned stages
- Working software every step
- Senior engineers on the code
Step 4 of 5
Launch
Data migration, training, and a production cutover planned around your operations and your calendar, not ours. Redirects live, tracking verified, rankings watched daily through the switch.
Launch
- Data migration
- Team training
- Production cutover
Step 5 of 5
Run and improve
The team that built your system stays on it: monitoring, support, and the next improvements on one roadmap. Enquiries by page and by source, read monthly, with changes on one roadmap.
Run and improve
- Monitoring
- Support
- Improvement roadmap
What you are actually buying
Pages for buying groups
Every page answers a question someone in the buying group is asking.Search traffic kept
A redirect map and a tracking plan before launch, not after the drop.Design and build together
The people who design the site build it, so it ships as designed.Measured on enquiries
Success is read in the enquiries each page produces, not in compliments.
Three ways to work with us
Pick the model that fits where your project is today. Start with one and move to another as the work grows.
Fixed-scope project
A defined system, website or app delivered against a scope, a timeline and a price agreed before work starts. Fixed-scope software development for when you know what you need built.
Scope a projectDedicated team or staff augmentation
Engineers and designers embedded in your team, on your tools and your roadmap. A dedicated development team or IT staff augmentation for when you have direction to give.
Add to my teamMonthly growth plan
SEO, AI search and paid ads run month to month against qualified leads, reported in plain numbers you can check.
Plan my growth
Sectors we design websites for
Buyers in each sector check different proof before they call: compliance, integrations, track record.
Fintech
Healthcare
Manufacturing
Logistics
SaaS
Ecommerce & D2C
Real Estate
Education
Questions buyers ask about B2B web design
If something here does not answer it, ask the founder directly.
Book an intro call
Talk through your goals, your timeline, and how Redlio Labs can support your team.
Prefer email?info@redliolabs.com
What is B2B web design?
B2B web design is designing websites for companies that sell to other companies. The difference from consumer sites is the buyer: a group of people researching over weeks, comparing suppliers, and needing proof they can share internally before anyone makes a call.
Will a redesign hurt our search rankings?
It can, and it often does when nobody plans for it. Rankings survive when every old URL redirects to its closest new page, the content that ranks is kept or improved, and tracking is checked before and after launch. We map that before design starts.
How much does a website redesign cost?
It depends on the number of templates, the content work and whether the platform changes, more than on the page count. We list those first and price against them, so the number holds.
How long does a website redesign take?
Months rather than weeks for most B2B sites, because the content and the redirect map take as long as the design. We plan it in stages so parts of the work can be reviewed and approved as they are ready.
Do you redesign existing websites or only build new ones?
Both. Most of our web design work is redesign, starting from what the current site already does well, so that is kept.
Do you build the site as well as design it?
Yes. The same team designs and builds it, on a content system your team can run. See web development.
Start with your buyers, then the pages
Tell us who buys from you and what the current site does. We will come back with what to keep, what to change, and how to protect your search traffic.
- We reply within 12 hours
- You talk to the people doing the work, never an account manager
- Peer-reviewed releases
- NDA before your first call
Mayursinh Jadeja
Founder, Redlio Labs
