Client project: Ecommerce
Shopify store development for a sim racing cockpit maker
Trak Racer has designed gaming platforms and accessories since 2008. We designed and developed its Shopify store: more than 18 web pages and more than 20 mobile screens.
- Client
- Trak Racer
- Platform
- Shopify
- Our work
- Store design and development
- Built with
- HTML, CSS, JavaScript
The brief: a store that matches the product
Trak Racer builds its racing simulator rigs from high-quality materials and backs them with warranties. Its customers are racing enthusiasts and professional drivers.
The company’s own words set the standard for the store: a finished product with no hard sell for extras, compatible with consoles and game peripherals, and a design that becomes a showpiece in a room, an office or a showroom.
- A finished productNo hard sell for extras, in the client’s words.
- Made to be compatibleWith consoles and game peripherals.
- A showpieceFor a room, an office or a showroom.
What we designed and developed for the Shopify store
Web pages
More than 18 web pages developed for the store.
Mobile screens
More than 20 screens designed for phones.
Typeface and color
Bebas Neue and Avenir Next, on red, black, gray and white.
Shopify build
The store built on Shopify with HTML, CSS and JavaScript.
Color
- #CD3138
- #080808
- #909090
- #FFFFFF
Type
- Bebas Neue
- Avenir Next
The services behind this work: web development and web design. Planning something similar? Read our website redesign checklist.
Before you brief anyone
Planning a Shopify store for a premium product? Decide these first
Settle what the product pages prove, theme or custom, and the phone screens before comparing quotes.
Request a scoping callDecide what each product page has to prove.
A product bought after research, such as a racing cockpit, sells on its materials, its compatibility and its warranty, so those facts sit beside the price rather than three clicks away.
Decide between a theme and custom templates.
A theme launches sooner; custom templates let the store look like the product instead of like every other shop on the platform. Both run on Shopify, so the choice is about fit.
Plan the phone screens as a set of their own.
A desktop layout squeezed onto a small screen tends to bury the product detail and the cart, so the mobile views are designed, not left to shrink. Our ecommerce page covers how we plan both.
Then compare Shopify development companies against one written scope.
List the pages, the apps, the integrations and who edits the store after launch, so every quote prices the same work. Our guide on how to choose a development company sets out what to ask.
Questions about Shopify store development
If something here does not answer it, ask the founder directly.
Talk to the people who do the work
A 30 minute scoping call with the team that would take the project on. We reply within 12 hours.
Prefer email?info@redliolabs.com
What does Shopify store development include?
We design the store, build its templates and set up the pages it sells from. For this sim racing store that meant more than 18 web pages developed, more than 20 mobile screens designed, and a visual system in Bebas Neue and Avenir Next.
What is the difference between Shopify store design and Shopify website development?
Design decides how the store looks and how a shopper moves through it: the layouts, the type, the color and the mobile screens. Development turns that into working Shopify pages. On this store we did both, with HTML, CSS and JavaScript.
Should a Shopify store be designed separately for mobile?
We design the phone screens as a set of their own, so product detail and the cart stay easy to use on a small screen. This store has more than 20 mobile screens beside its web pages.
How much does Shopify store development cost?
We price a Shopify build after a scoping call, because the number of templates, the apps and integrations, and the choice between a theme and custom templates all change it. Our guide to website redesign cost explains each of those factors.
Do you build Shopify stores?
Yes. We design and develop Shopify stores, and our Shopify development page sets out how we scope one against the store’s plan and what Shopify supports. Tell us what the store sells, what it connects to and who will edit it after launch.
More projects like the sim racing Shopify store
Client project
Android step counter app development, scoped and priced before the build
A step counter that runs on the phone’s own sensor, scoped in discovery and built for Android first.
Client project
Event website design for a new conference venue, scoped in stages
A new conference venue in Munich: three mockups, a prototype, then the build.
Design work
Industrial website design and branding for a steel supplier
A website and identity for a steel supplier, on screen and on the building.
Talk to us about an ecommerce build
Thirty minutes with the people who would build it. Tell us what the store has to connect to and who edits it.
- We reply within 12 hours
- You talk to the people doing the work, never an account manager
- Peer-reviewed releases
- NDA before your first call
Mayursinh Jadeja
Founder, Redlio Labs