When buyers ask ChatGPT, Perplexity or Google’s AI Overviews who to shortlist, we make sure your company is findable, quotable and corroborated.
Reviewed by Mayursinh Jadeja, Founder · Last updated November 5, 2026
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Why companies go missing in AI answers
Google says its AI features need no special files or markup. Optimizing for them is still SEO.
We treat GEO as SEO done properly, plus the places AI engines read beyond your site. AEO is the same work, named from the answer’s side.
Generative engine optimization services
Our GEO services cover AEO too. We start with a baseline, so every change is held against what assistants said before.
Client reviews
“Redlio Labs successfully delivered the project within schedule; they met all of our requirements. Their quality designs and in-depth knowledge of technology were key elements of their work.”
Verified review on Clutch1 / 4
Buyer’s checklist
The decisions, comparisons and checks we work through with every buyer. Put them to any supplier, us included.
GEO, AEO, LLM SEO, AI search optimization: the names multiply and the work overlaps. We treat the overlap as the point: none of them works if the pages underneath cannot be found and read.
| Aspect | SEO | AEO | GEO |
|---|---|---|---|
| Goal | Rank pages in search results | Make the answer on a page easy to extract | Be a source AI-generated answers can name and cite |
| Where it shows | Google and Bing results | Featured snippets, People also ask, voice answers | ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode |
| Main levers | Technical health, relevance, links | Direct answers and clear definitions, in plain text | All of the SEO and AEO levers, plus what third-party sources say about you |
| How it is measured | Rankings, clicks, inquiries | Snippet and answer appearances | Citations and mentions in assistant answers, AI-referred inquiries |
We deliver them as one program, because the same page has to rank, answer and be worth citing.
We work from seven things, drawn from Google’s guidance on its AI features and from reading which sources AI answers cite for B2B buying questions. None of them needs a special file, and none guarantees a citation.
What Google says a site does not need for its AI features: new machine-readable files, AI text files, Markdown copies, special markup, content broken into small pieces, or writing in a special way for AI. Other assistants may read files such as llms.txt, and we publish one for our own site, but it replaces no line above.
Google Search Central: Optimizing your website for generative AI features on Google Search
We work across four places, and your own site is the first. An answer about you can draw on any of them, so our work covers all four.
Who you’ll work with
A team in Ahmedabad, India, working with clients around the globe. No account layer between you and the work.
Twelve years of systems for clients around the globe.
Engineers, designers and project managers in one office.
Every engineer has 6+ years of experience. Project managers have 12+.
Still running for the clients who commissioned them.
15 Clutch reviews and 32 Google reviews, all public.
And a written scope within 48 hours of the call.
Why Redlio Labs
Generative engine optimization for B2B, with no tricks to sell.
We sell what Google documents works, nothing it says is unnecessary.
The same buyer questions, asked before and every month after.
We built this method on redliolabs.com before selling it.
Indexing and structured data fixed in the code.
Talk to the specialists who would run the work.
Talk to our teamHow we run GEO
Step 1 of 5
Before anything changes, we ask the questions your buyers ask across ChatGPT, Perplexity, Gemini and Google AI Overviews. We record what assistants say about you and your competitors today, and which sources they cite.
Baseline
Step 2 of 5
We set the order from the baseline: which pages to make answer-ready first, and which third-party profiles to correct. Where search engines cannot crawl or index your pages, we fix that first.
Plan
Step 3 of 5
We rewrite your service pages and articles around what only your company knows, stated plainly in text. We state your company facts the same way on your site and in structured data that matches the visible page.
Answer-ready pages
Step 4 of 5
We check the review platforms, directories and comparison pages assistants cite for your category, and correct what is wrong or out of date. We do not plant mentions.
Third-party sources
Step 5 of 5
We ask the same assistant questions again each month, against the baseline, beside the generative AI report in Search Console and a question on your inquiry form. Third-party sources take longer to change than your own pages, and assistants update on their own schedules.
Monthly checks
Industries
Each sector brings its own data rules, auditors and systems. We build to them.
Payments, lending and wealth platforms built on your licensed partners, with card data and funds left where they belong.
What we build for fintech
Patient and clinical software that starts with the record: who holds it, under which agreement, and how it reaches your EHR.
What we build for healthcare
Software for the gap between what the ERP planned and what the machines actually made.
What we build for manufacturing
Freight, fleet and warehouse software built for the shipments that go off plan.
What we build for logistics
Tills, stockroom, warehouse and online store selling from one stock figure, one price and one customer record.
What we build for retail
Stores connected to the ERP, warehouse, trade price lists and tax rules behind them.
What we build for ecommerce
Brokerage and property software that respects MLS rules and the money held for others.
What we build for real estate
Learning and student software that starts with whose data it is and how it reaches the LMS.
What we build for education
Insights
For marketing leads comparing GEO proposals: whether GEO is different from SEO, what the research found, the crawler question, the claims to test, and what a good engagement measures.
Rajdeepsinh Jadeja
What published data says an SEO audit costs, the four products sold under that name, what a full audit should contain, and the cost that follows it: the fixes.
Rajdeepsinh Jadeja
Twelve steps from the baseline before design to the weeks after launch, told in the order the work happens, with the redirect, speed and accessibility rules quoted at source and one list to tick at the end.
Mayursinh Jadeja
Not answered here? Ask our team directly.
Talk to the people who do the work
Speak with the team that would lead your project. We respond within 12 hours and can sign an NDA before the call.
Prefer email?info@redliolabs.com
We start generative engine optimization with a baseline, before anything changes, and we advise every company to do the same. That means asking the questions your buyers ask across ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google’s AI Overviews and AI Mode, and recording who gets named and which sources get cited.
We then advise checking that your key pages are indexable and readable, and that your company is described the same way on your site and on third-party profiles. Those checks show which pages to make answer-ready first and which profiles to correct. Where the pages are not indexed properly, a technical SEO audit comes before any GEO work.
We treat generative engine optimization as almost entirely the same work as traditional SEO. Google’s own guide says optimizing for its generative AI search is still SEO. What generative engine optimization adds is the places assistants read beyond your site: review platforms, directories and comparison pages.
AI answers are built from pages that search engines have found and indexed, so our SEO services cover the same ground from the ranking side.
Traditional search returns a ranked list of links, and the buyer chooses which to open. AI search returns a written answer: the AI models behind ChatGPT, Gemini and Perplexity read several sources, summarize them and cite a few. Two things change for a B2B company. A buyer can form a shortlist without visiting any website, so being named and cited matters as much as ranking. And clicks can fall while visibility holds, so we measure citations and AI-referred inquiries beside rankings. What stays the same is that the answer is built from pages search engines can find and read.
We measure generative engine optimization against a baseline, in three ways. We read the generative AI report in Google Search Console, which shows impressions only. We ask the same buyer questions of each assistant every month and record whether your company is named and which sources are cited.
A question on your inquiry form, asking whether the buyer found you through an AI assistant, ties the work to inquiries.
No, we do not recommend generative engine optimization for every type of website. It suits a site where two things are true: search engines can crawl and index your pages, and your buyers ask assistants about your category.
Some purchases are still made through tenders and referrals, and there the work would go into answers your buyers do not read. We recommend generative engine optimization for B2B companies where the buyer asks an assistant for a shortlist before visiting any website.
We price generative engine optimization on four things. They are how many buyer questions and assistants the baseline covers, how many pages have to be made answer-ready, how many third-party profiles need correcting, and whether indexing problems have to be fixed first.
The monthly checks against the baseline are the running part of the budget after that. We do not publish prices; we scope the work first and price that scope.
No, we cannot guarantee that generative engine optimization will make an AI assistant recommend you. Nobody controls what an assistant says, so no generative engine optimization agency can promise a recommendation.
What we do is check that your pages can be found, write answers an assistant can quote, and correct the facts about you on the third-party sources assistants read. A proposal that promises more is one of the claims to test before you buy GEO work.
No, we do not consider llms.txt or special markup necessary for Google’s AI search. Google says a site does not need new machine-readable files, AI text files, Markdown copies or special markup to appear in Google Search. It also says there is no need to break content into small pieces for AI.
Some other assistants may read llms.txt, so publishing one does no harm, but it replaces none of the fundamentals.
Yes, gaming AI answers is against Google’s rules, and we do none of it. Google’s spam policies now name attempts to manipulate generative AI responses in Google Search, and pages produced mainly to manipulate rankings count as scaled content abuse.
Its AI guide says seeking inauthentic mentions across the web is not as helpful as it might seem. Our work is accurate pages and accurate profiles.
Three cases where we’ll tell you to spend the money elsewhere first.
The site isn’t indexed properly: Assistants can’t cite what search engines can’t crawl. Technical SEO first.
Nobody asks assistants about your category: Check what your buyers actually do before paying for answers they don’t read.
You want a guaranteed recommendation: Nobody controls what an assistant says. We work on what can be controlled.
GEO fits buyers who ask an assistant for a shortlist before visiting any website.
Share your category and the questions buyers put to assistants. You’ll talk to the people who would do the work and hear straight whether GEO is where to start. We reply within 12 hours.
Mayursinh Jadeja
Founder, Redlio Labs
