Our generative engine optimization services are for B2B companies whose buyers ask ChatGPT, Perplexity and Google’s AI Overviews who to shortlist. We make your pages answer-ready, correct your third-party profiles and ask the same buyer questions each month against a baseline. It is the method we built our own site on, with no special files or secret markup.
Reviewed by Mayursinh Jadeja, Founder · Last updated October 13, 2026
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Our generative engine optimization services include no special files for language models and no markup that claims to make an assistant recommend a company. Google’s own documentation says its AI features need neither: there are no additional requirements to appear in AI Overviews or AI Mode, and no new machine-readable files or markup are needed.
An assistant can only quote what it can find, read and trust. A page is quotable when it is indexed, says something specific in plain text, and agrees with what directories, reviews and other sites say about the company. It is not quotable when the answer sits in an image, a vague headline or a claim nobody else corroborates.
Google’s own guide puts it plainly: optimizing for its generative AI search is still SEO. So we treat GEO as SEO done properly, plus the places AI engines read beyond your site. Answer engine optimization, AEO, is the same work described from the answer’s side, and we use both names because buyers do.
Our GEO and AEO services run as six parts of one engagement. We start with a baseline, so every change can be held against what assistants said about you before.
“Redlio Labs successfully delivered the project within schedule; they met all of our requirements. Their quality designs and in-depth knowledge of technology were key elements of their work.”
Verified review on Clutch1 / 4
Thirty minutes with the people who would do the work. We ask about your category and the questions your buyers put to assistants, and give a straight answer on fit before anyone writes a proposal.
Rajdeepsinh JadejaHead of Marketing
GEO, AEO, LLM SEO, AI search optimization: the names multiply and the work overlaps. We treat the overlap as the point: none of them works if the pages underneath cannot be found and read.
| Aspect | SEO | AEO | GEO |
|---|---|---|---|
| Goal | Rank pages in search results | Make the answer on a page easy to extract | Be a source AI-generated answers can name and cite |
| Where it shows | Google and Bing results | Featured snippets, People also ask, voice answers | ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode |
| Main levers | Technical health, relevance, links | Direct answers and clear definitions, in plain text | All of the SEO and AEO levers, plus what third-party sources say about you |
| How it is measured | Rankings, clicks, inquiries | Snippet and answer appearances | Citations and mentions in assistant answers, AI-referred inquiries |
We deliver them as one program, because the same page has to rank, answer and be worth citing.
We work from seven things, drawn from Google’s guidance on its AI features and from reading which sources AI answers cite for B2B buying questions. None of them needs a special file, and none guarantees a citation.
What Google says a site does not need for its AI features: new machine-readable files, AI text files, Markdown copies, special markup, content broken into small pieces, or writing in a special way for AI. Other assistants may read files such as llms.txt, and we publish one for our own site, but it replaces no line above.
Source: Google Search Central: Optimizing your website for generative AI features on Google Search
Where AI reads
We work across four places, and your own site is the first. An answer about you can draw on any of them, so our work covers all four.
Interfaces designed by our teamSee the case studies
Three cases where we will tell you to spend the money somewhere else first:
We recommend GEO where the buyer asks an assistant for a shortlist before visiting any website, and forms a first impression of you from a sentence someone else wrote.
Step 1 of 5
Before anything changes, we ask the questions your buyers ask across ChatGPT, Perplexity, Gemini and Google AI Overviews. We record what assistants say about you and your competitors today, and which sources they cite.
Baseline
Step 2 of 5
We set the order from the baseline: which pages to make answer-ready first, and which third-party profiles to correct. Where search engines cannot crawl or index your pages, we fix that first.
Plan
Step 3 of 5
We rewrite your service pages and articles around what only your company knows, stated plainly in text. We state your company facts the same way on your site and in structured data that matches the visible page.
Answer-ready pages
Step 4 of 5
We check the review platforms, directories and comparison pages assistants cite for your category, and correct what is wrong or out of date. We do not plant mentions.
Third-party sources
Step 5 of 5
We ask the same assistant questions again each month, against the baseline, beside the generative AI report in Search Console and a question on your inquiry form. Third-party sources take longer to change than your own pages, and assistants update on their own schedules.
Monthly checks
For marketing leads comparing GEO proposals: whether GEO is different from SEO, what the research found, the crawler question, the claims to test, and what a good engagement measures.
Rajdeepsinh Jadeja
Twelve steps from the baseline before design to the weeks after launch, told in the order the work happens, with the redirect, speed and accessibility rules quoted at source and one list to tick at the end.
Mayursinh Jadeja
If something here does not answer it, ask the founder directly.
Talk to the people who do the work
A 30 minute scoping call with the team that would take the project on. We reply within 12 hours.
Prefer email?info@redliolabs.com
We start generative engine optimization with a baseline, before anything changes, and we advise every company to do the same. That means asking the questions your buyers ask across ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google’s AI Overviews and AI Mode, and recording who gets named and which sources get cited.
We then advise checking that your key pages are indexable and readable, and that your company is described the same way on your site and on third-party profiles. Those checks show which pages to make answer-ready first and which profiles to correct. Where the pages are not indexed properly, a technical SEO audit comes before any GEO work.
We treat generative engine optimization as almost entirely the same work as traditional SEO. Google’s own guide says optimizing for its generative AI search is still SEO. What generative engine optimization adds is the places assistants read beyond your site: review platforms, directories and comparison pages.
AI answers are built from pages that search engines have found and indexed, so our SEO services cover the same ground from the ranking side.
We measure generative engine optimization against a baseline, in three ways. We read the generative AI report in Google Search Console, which shows impressions only. We ask the same buyer questions of each assistant every month and record whether your company is named and which sources are cited.
A question on your inquiry form, asking whether the buyer found you through an AI assistant, ties the work to inquiries.
No, we do not recommend generative engine optimization for every type of website. It suits a site where two things are true: search engines can crawl and index your pages, and your buyers ask assistants about your category.
Some purchases are still made through tenders and referrals, and there the work would go into answers your buyers do not read. We recommend generative engine optimization for B2B companies where the buyer asks an assistant for a shortlist before visiting any website.
We price generative engine optimization on four things. They are how many buyer questions and assistants the baseline covers, how many pages have to be made answer-ready, how many third-party profiles need correcting, and whether indexing problems have to be fixed first.
The monthly checks against the baseline are the running part of the budget after that. We do not publish prices; we scope the work first and price that scope.
No, we cannot guarantee that generative engine optimization will make an AI assistant recommend you. Nobody controls what an assistant says, so no generative engine optimization agency can promise a recommendation.
What we do is check that your pages can be found, write answers an assistant can quote, and correct the facts about you on the third-party sources assistants read. A proposal that promises more is one of the claims to test before you buy GEO work.
No, we do not consider llms.txt or special markup necessary for Google’s AI search. Google says a site does not need new machine-readable files, AI text files, Markdown copies or special markup to appear in Google Search. It also says there is no need to break content into small pieces for AI.
Some other assistants may read llms.txt, so publishing one does no harm, but it replaces none of the fundamentals.
Yes, gaming AI answers is against Google’s rules, and we do none of it. Google’s spam policies now name attempts to manipulate generative AI responses in Google Search, and pages produced mainly to manipulate rankings count as scaled content abuse.
Its AI guide says seeking inauthentic mentions across the web is not as helpful as it might seem. Our work is accurate pages and accurate profiles.
We ask about your category and the questions your buyers put to assistants, on a 30 minute call with the people who would do the work. We reply within 12 hours, sign an NDA before the first call, and give a straight answer on whether GEO is the place to start.
Mayursinh Jadeja
Founder, Redlio Labs
