Design work: Healthcare
Optometry website design and development for an eye care practice and frames shop: SpectraLux
SpectraLux is an eyewear website we designed: a dark homepage where one blue frame on stone leads, and the mark carried on to a sign and a shipping box. The page also sets out how we develop an optometry website behind screens like these: eye exam booking, a frames and lens shop, prescriptions and contact lens orders the FTC sets rules for.
- Project
- SpectraLux
- Type
- Optometry and eyewear website
- Our work
- Web design, brand identity
- Platform
- Desktop website
Shown as design work under the SpectraLux project name. The reimagined screens, photography, doctors, frames, prices, fees and times are illustrative concepts. Exam booking, the frames and lens shop, prescription upload and contact lens orders show proposed development scope.
What the optometry website had to do
Glasses are bought with the eyes first. A practice that also sells frames has to show a frame well enough that a visitor wants to see the rest, and make the exam just as easy to find.
The design gives the first screen to one frame, photographed on a dark stone, with the headline set in a serif above it. The menu is five plain links, with the account, search and bag icons at the right. A thin bar across the top carries the current offer.
- One frame leadsA single pair fills the first screen.
- A short, plain menuFive links, then account and bag.
- Offers in a thin barAbove the menu, out of the way.
Optometry website development, from the exam booking to the frames shop
The pages are the part a patient sees. An optometry website runs on four more parts behind them, and they decide most of the build.
Exam booking through the practice’s own system
Open slots read from the practice management system by doctor and location, so a booked exam lands in the schedule the front desk already runs, not in an email.A frames shop with lenses as options
Frames with their measurements, colors and stock, and lens type, coatings and tints as options with their own prices, on Shopify or a custom store.Prescriptions entered, uploaded or verified
Checkout takes a prescription typed in, uploaded as a photo or confirmed with the prescriber, and holds the order until it is checked.Patient details kept out of the website
Health questions, insurance and prescriptions live in the practice’s systems under their agreements, and no ad pixel runs on booking or checkout pages.
What the SpectraLux optometry website does
Every page leads to one of two things a visitor came for: an eye exam, or a frame they like.
Eye exam booking in three steps
The exam type, a doctor and location, then a time, with the fee for self-pay patients and the insurance question asked before the slot is held. Proposed scope.
A frames shop that answers fit first
Filters by shape, size, material and color, and a product page with the frame’s lens width, bridge and temple length beside the photographs.
Lenses and the prescription in the checkout
Single vision or progressive, coatings and tints with their prices, then the prescription typed in, uploaded or sent for the shop to confirm with the doctor. Proposed scope.
Contact lens reorders on a verified prescription
Patients reorder from their account, the order shows the prescription it was filled on, and a new prescriber is contacted before anything ships. Proposed scope.
Insurance, fees and patient notices in plain words
Exam fees for self-pay patients, the vision plans accepted, a note on good faith estimates and the privacy notice, all one click from the footer.
An identity that carries from the screen to the box
The burst mark and wordmark on the dark homepage, the light box sign and the kraft shipping box that brings the frames home.
The services behind this work: web design and web development. Our healthcare software development page covers the sector. Planning something similar? Read our website redesign checklist.
Before you brief anyone
Planning an optometry website? Settle these first
Settle what the site sells, where booking lives and how prescriptions arrive before the design.
Request a scoping callDecide what the site sells.
A practice site books exams and explains services; an optical store sells frames and lenses; many practices do both, and selling contact lenses online brings prescription verification with it. Each one changes the menu, the checkout and the build.
Decide where booking lives.
Exam requests belong in the practice management system, not a website inbox, and the booking form asks only what the first visit needs. Our healthcare website design page covers the notices and accessibility a practice site carries.
Decide how prescriptions reach the shop.
A patient types one in, uploads a photo or names the doctor to confirm it, and the practice decides who checks each one before an order is made.
Then scope the shop as an ecommerce build.
Our web development page covers custom builds, our Shopify development page covers stores on Shopify, and our guide to website redesign cost explains the budget. Once the site is live, healthcare SEO is how nearby patients find the practice.
Questions about optometry website design
If something here does not answer it, ask the founder directly.
Talk to the people who do the work
A 30 minute scoping call with the team that would take the project on. We reply within 12 hours.
Prefer email?info@redliolabs.com
What does optometry website design include?
Pages for each service, from comprehensive exams to contact lens fittings; doctor profiles; online exam booking; insurance and fees; the privacy notice and patient notices; and, for practices that sell eyewear, a frames shop with lens options and a prescription step. The pages are one part; booking and the shop decide most of the cost.
Do you develop optometry websites as well as design them?
Yes. We design optometry and optical store websites through our web design service and build them through our web development work, with booking connected to the practice’s own system and the shop on Shopify or a custom build. SpectraLux, shown here, is design work: the homepage and the brand.
How much does an optometry website cost?
It varies with the pages, the booking system it connects to, whether frames and contact lenses sell online and the brand work, so we quote after a scoping call. Our guide to website redesign cost covers what moves the figure.
Can an optometry website sell glasses and contact lenses online?
Yes. Frames sell like any product, with the lens choice and the prescription added at checkout. Contact lenses can be sold only on a prescription the patient presents or the seller verifies with the prescriber, so the checkout needs a verification step and a record of it.
Should a practice use an optometry website template or a custom site?
A template platform made for eye care practices is quicker when exam pages and a booking link are all the practice needs. A custom site pays when it sells frames and lenses, runs several locations, or needs booking and the shop to work with its own systems. For a single office, our healthcare website design page explains the options.
What makes a good eyewear store homepage?
One frame that leads. SpectraLux gives the first screen to a single blue pair on dark stone under a serif headline, with a five-link menu and the current offer kept to a thin bar at the top.
What an optometry website has to get right before launch
An optometry website books exams, hands out prescriptions and may sell lenses, and federal rules set how each of those works.
§456.2
The eyeglass prescription after every exam
The FTC Eyeglass Rule requires the prescription right after a refractive exam, asked for or not, on paper or digitally with the patient’s consent.
16 CFR 456.23 years
Proof the prescription was released
Since September 24, 2024, prescribers with a financial interest in selling eyewear must get a signed confirmation, or keep proof of digital delivery, for three years.
16 CFR 456.48 business hours
Contact lenses filled on a verified Rx
A seller may fill a contact lens order only on a prescription presented or verified; a request counts as verified if the prescriber does not reply within eight business hours.
16 CFR 315.5Rx only
Decorative lenses need a prescription too
The FDA treats contact lenses as medical devices, decorative ones included, and every pair must be prescribed by a doctor, so the shop sells none without one.
FDA: decorative contact lenses§164.520
The privacy notice posted on the site
A HIPAA covered practice whose website describes its services must post its notice of privacy practices prominently there and make it available electronically.
45 CFR 164.520Good faith
Self-pay estimates easy to find
Providers must say prominently on their website, where a search engine finds it, that uninsured and self-pay patients can get a good faith estimate of expected charges.
45 CFR 149.610
We settle the prescription flow, the notices and the booking system during scoping, so the site launches without anything to take down. Which rules apply to a practice is a question for its counsel.
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Talk to us about an optometry website
Thirty minutes with the people who would design and build it: how exams are booked, whether frames and lenses sell online, and what the practice must keep private.
- We reply within 12 hours
- You talk to the people doing the work, never an account manager
- Peer-reviewed releases
- NDA before your first call
Mayursinh Jadeja
Founder, Redlio Labs