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Rated 5.0 on Clutch

Design work: Retail and e-commerce

Eyewear store website design, with identity and packaging

A website for an eyewear company, designed under the project name SpectraLux: the online store’s homepage for desktop, and the mark carried on to a sign and a shipping box.

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The SpectraLux website on a laptop, with the headline See Clearly, Live Boldly over a pair of blue glasses resting on a rock
Project
SpectraLux
Type
Eyewear store website
Our work
Web design, brand identity
Platform
Desktop website

Shown as design work, under its project name. We claim no client result for it.

What the eyewear store website had to do

Glasses are bought with the eyes first. A store that sells them online has to show a frame well enough that a visitor wants to see the rest.

The design gives the first screen to one frame, photographed on a dark stone, with the headline set in a serif above it. The menu is five plain links, with the account, search and bag icons at the right. A thin bar across the top carries the current offers.

  • One frame leadsA single pair fills the first screen.
  • A short, plain menuFive links, then account and bag.
  • Offers in a thin barAbove the menu, out of the way.
The SpectraLux homepage on a laptop seen from the front, with the menu, the headline See Clearly, Live Boldly and a pair of blue glasses

What we designed

  1. Website

    The store’s homepage for desktop, on a dark background.

  2. Visual elements

    Colour, a serif for headlines and a sans for the rest.

  3. Brand identity

    The mark and wordmark, shown on a wall-mounted sign.

  4. Packaging

    The identity printed on a cardboard shipping box.

  • The SpectraLux mark and wordmark in black on a white sign mounted on a grey wall
  • A cardboard shipping box printed with the SpectraLux mark and wordmark and the line Let’s Open It

The services behind this work: web design.

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Mayursinh Jadeja

Mayursinh Jadeja

Founder, Redlio Labs

Rated 5.0 on Clutch and 5.0 on Google