Design work: Beauty and fragrance

Perfume store website design, from homepage to product page

A website for a perfume company, designed under the project name Aura: the homepage, the product page a shopper buys from, and the mark on a bottle label.

The Aura perfume website on a laptop, with the headline Indulge in the Magic of Scents beside a perfume bottle
Project
Aura
Type
Perfume store website
Our work
Web design, brand identity
Platform
Ecommerce website

Shown as design work, under its project name. We claim no client result for it.

What the perfume store website had to do

A perfume cannot be smelled through a screen. An online store has to sell it with the bottle, a few words about the scent and enough detail to buy without doubt.

The design gives the bottle most of the page. The homepage is one headline and one bottle. The product page puts the photograph beside the name, the rating, the price and similar scents, with the button to buy in black.

  • The bottle leadsOne large photograph on each page.
  • Serif for the scentHeadlines and names in a tall serif.
  • One clear actionOne black button on a quiet page.
The Aura product page on a laptop, showing a perfume called Golden Oud with its rating, price and an Add to Cart button

What we designed

  1. Homepage

    One headline, one bottle and a way into the shop.

  2. Product page

    Photograph, rating, price, similar scents and the cart.

  3. Visual elements

    A serif for headlines, pale colour and black buttons.

  4. Brand identity

    The mark and wordmark, shown on a bottle label.

  • A glass perfume bottle with a gold cap, its label printed with the Aura mark and wordmark

The services behind this work: web design.

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Mayursinh Jadeja

Mayursinh Jadeja

Founder, Redlio Labs

Rated 5.0 on Clutch and 5.0 on Google