Design work: Beauty and fragrance
Perfume website design for an online store, homepage to product page
A website for a perfume company, designed under the project name Aura: the homepage, the product page a shopper buys from, and the mark on a bottle label.
- Project
- Aura
- Type
- Perfume store website
- Our work
- Web design, brand identity
- Platform
- Ecommerce website
Shown as design work, under its project name. We claim no client result for it.
What the perfume store website had to do
A perfume cannot be smelled through a screen. An online store has to sell it with the bottle, a few words about the scent and enough detail to buy without doubt.
The design gives the bottle most of the page. The homepage is one headline and one bottle. The product page puts the photograph beside the name, the rating, the price and similar scents, with the button to buy in black.
- The bottle leadsOne large photograph on each page.
- Serif for the scentHeadlines and names in a tall serif.
- One clear actionOne black button on a quiet page.
What we designed for the perfume store website
Homepage
One headline, one bottle and a way into the shop.
Product page
Photograph, rating, price, similar scents and the cart.
Visual elements
A serif for headlines, pale color and black buttons.
Brand identity
The mark and wordmark, shown on a bottle label.
The services behind this work: web design. Planning something similar? Read our guide to website redesign cost.
Before you brief anyone
Planning a perfume or fragrance website? Decide these first
Describe the scent in words, put the choosing aids by the price, and let the bottle lead.
Request a scoping callDecide how the site describes a scent.
A shopper cannot smell through a screen, so notes, strength and occasion are written in words they can compare, using the same terms on every product.
Decide what helps a shopper choose.
Ratings, similar scents and sample or discovery sets lower the risk of buying blind, so they sit on the product page beside the price.
Give the photography the page.
In fragrance the bottle carries much of the brand, so the layout leaves it room and keeps type and color quiet around it.
Plan the store behind the pages.
Catalog size, variants, gift options and the platform shape the build, so they are listed before quotes are compared. Our ecommerce page covers how we approach stores, and our web development page covers the build.
Questions about perfume website design
If something here does not answer it, ask the founder directly.
Talk to the people who do the work
A 30 minute scoping call with the team that would take the project on. We reply within 12 hours.
Prefer email?info@redliolabs.com
What should a perfume product page include?
A large photograph of the bottle, the name, the rating, the price, similar scents and one clear button to buy. The Aura product page sets those beside the bottle, with the Add to Cart button in black.
How do you sell fragrance online when shoppers cannot smell it?
We design for words and comparisons: scent notes written the same way on every product, ratings, and similar scents beside each one. The photograph sets the mood; the copy and the comparisons help the shopper decide.
What makes beauty ecommerce website design different?
Beauty products are bought on look, trust and detail, so we design around the photography, the reviews and the product information, and keep everything else quiet.
How much does a perfume website cost?
A fragrance store is priced on its catalog, its platform and its features, so we quote after a scoping call. Read our guide to website redesign cost for the factors that move a store’s budget.
Do you design beauty websites?
Yes. We design beauty and fragrance stores as part of our web design work, from the homepage to the product page and the brand identity.
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Talk to us about a perfume store website
Thirty minutes with the people who would design and build your site. We tell you whether a refresh, a redesign or a rebuild fits.
- We reply within 12 hours
- You talk to the people doing the work, never an account manager
- Peer-reviewed releases
- NDA before your first call
Mayursinh Jadeja
Founder, Redlio Labs