The author
Rajdeepsinh Jadeja
Head of Marketing, Redlio Labs · 10+ years in digital marketing
He runs paid search, paid social and SEO for Redlio Labs and its clients, and writes here about what an ad account or a search programme is really being paid to do.
- Ahmedabad, India
- With Redlio Labs since 2016
- 2 articles on this site
- Google Ads
- Meta Ads
- SEO
- AI search (GEO and AEO)
- Conversion tracking
About Rajdeepsinh
Rajdeepsinh Jadeja is Head of Marketing at Redlio Labs, a software design, development and growth company in Ahmedabad, India. He joined in 2016 as a digital marketing specialist and has led marketing since 2023.
His work splits into two disciplines that agencies often keep apart. The first is paid acquisition: Google Ads and Meta ads, with the landing pages built by Redlio Labs’ own engineers. The second is SEO, including AI search: being cited when ChatGPT, Perplexity and Google’s AI Overviews answer a buyer’s question. He does that work for Redlio Labs and for clients in the US, UK, Australia and the UAE.
He holds Google’s Fundamentals of Digital Marketing certificate and LinkedIn’s Advanced Social Media Strategy certificate, both from 2020. The articles he writes here follow the same rule as the rest of the site: every figure is traced to a primary source, and platform rules are quoted from Google’s and Meta’s own documentation.
