Google Ads, Microsoft Ads and LinkedIn Ads in an account that stays in your name, with search terms pruned every week and leads tracked into your CRM.
Reviewed by Mayursinh Jadeja, Founder · Last updated November 5, 2026
“The admin panel feels like it was made specifically for us, because it was.”
Trusted by clients around the globe
Why B2B ad budgets leak
A platform pointed at clicks or form fills finds the cheapest of both. The cheapest are rarely buyers.
We follow each inquiry into your CRM, prune search terms weekly, and build landing pages that answer the question the ad raised.
PPC management services
We change nothing until the audit has set a baseline.
Client reviews
“Redlio Labs successfully delivered the project within schedule; they met all of our requirements. Their quality designs and in-depth knowledge of technology were key elements of their work.”
Verified review on Clutch1 / 4
Buyer’s checklist
The decisions, comparisons and checks we work through with every buyer. Put them to any supplier, us included.
We advise putting a B2B budget into one or two of these channels, not all of them. We choose by how your buyers look for what your company sells.
| Channel | Fits best when | Targets by | Watch out for |
|---|---|---|---|
| Google Search | Buyers search for the problem or the solution your company sells | The search itself | Irrelevant searches matched to broad keywords |
| Microsoft Ads | Your buyers work on company machines with Bing as the default | Search, with LinkedIn profile data available | Lower volume, so campaigns learn more slowly |
| LinkedIn Ads | Company size, industry and job title matter more than the search | Firmographics and job roles | High cost per click, which needs a strong offer to pay back |
| Performance Max and Display | Remarketing to people who already visited | Google’s automated audiences | Spend drifting to low-quality placements without close review |
We start where your buyers are already searching, prove the tracking, then add a second channel only if the first is paying back.
We advise agreeing seven points in writing with any PPC agency or Google Ads agency, including us. Most of the disappointment in paid search comes from leaving one of them open.
We advise settling the first point before any other. The account history is the most valuable thing a paid search program builds, which is why we work in an account opened in your name.
How we would decide in a buyer’s position, including when the answer is not us.
Who you’ll work with
A team in Ahmedabad, India, working with clients around the globe. No account layer between you and the work.
Twelve years of systems for clients around the globe.
Engineers, designers and project managers in one office.
Every engineer has 6+ years of experience. Project managers have 12+.
Still running for the clients who commissioned them.
15 Clutch reviews and 32 Google reviews, all public.
And a written scope within 48 hours of the call.
Why Redlio Labs
We hold access. The account and its data stay yours.
Reports lead with qualified leads and pipeline, not clicks.
Not just keywords: the actual searches, read and pruned.
Designers and engineers make the page behind the ad.
Talk to the specialists who would run the work.
Talk to our teamHow we run Google Ads
Step 1 of 5
We audit the structure, search terms, match types and wasted spend, and check the tracking before anything changes, so you hold a baseline for every later change.
Account audit
Step 2 of 5
We follow your inquiries past the form into your CRM and send qualified leads back to the platform, so bidding learns from buyers and not from form fills.
Tracking
Step 3 of 5
We build the campaigns around the phrases your buyers use shortly before they get in touch. We build and test landing pages alongside them, each answering the question its ad raised.
Build
Step 4 of 5
We put campaigns live where your buyers already search, with budgets capped until the tracking has proved itself. We add a second channel only if the first is paying back.
Launch
Step 5 of 5
We read and prune the search terms every week. Every month we report spend, qualified leads and pipeline by campaign, alongside the raw platform numbers.
Read and report
Industries
Each sector brings its own data rules, auditors and systems. We build to them.
Payments, lending and wealth platforms built on your licensed partners, with card data and funds left where they belong.
What we build for fintech
Patient and clinical software that starts with the record: who holds it, under which agreement, and how it reaches your EHR.
What we build for healthcare
Software for the gap between what the ERP planned and what the machines actually made.
What we build for manufacturing
Freight, fleet and warehouse software built for the shipments that go off plan.
What we build for logistics
Tills, stockroom, warehouse and online store selling from one stock figure, one price and one customer record.
What we build for retail
Stores connected to the ERP, warehouse, trade price lists and tax rules behind them.
What we build for ecommerce
Brokerage and property software that respects MLS rules and the money held for others.
What we build for real estate
Learning and student software that starts with whose data it is and how it reaches the LMS.
What we build for education
Insights
For SaaS founders and growth leads already spending on Google and Meta: one lead followed from the click to the paying customer, what the ad platform can see at each stage, which stage to bid on, and how to judge who runs the account.
Rajdeepsinh Jadeja
For marketing leads comparing GEO proposals: whether GEO is different from SEO, what the research found, the crawler question, the claims to test, and what a good engagement measures.
Rajdeepsinh Jadeja
What published data says an SEO audit costs, the four products sold under that name, what a full audit should contain, and the cost that follows it: the fixes.
Rajdeepsinh Jadeja
Not answered here? Ask our team directly.
Talk to the people who do the work
Speak with the team that would lead your project. We respond within 12 hours and can sign an NDA before the call.
Prefer email?info@redliolabs.com
PPC management is the ongoing running of pay-per-click advertising accounts such as Google Ads, Microsoft Ads and LinkedIn Ads. It covers research, campaign building, bidding, search term review, negative keywords, testing, budget pacing, tracking and reporting. For a B2B company we measure it in qualified leads and pipeline, not clicks.
We do not publish prices for PPC management. The cost depends on the number of platforms, campaigns and markets, and on how much the account needs fixing first. We advise asking any PPC agency to separate its fee from your ad spend, and to state in writing what the fee includes.
Yes, Google Ads for B2B works when your buyers search for what your company sells and we can track which inquiries become customers. Without that tracking, the platform tends to find the cheapest leads, which in B2B are rarely the best ones.
For subscription software the conversion is usually a trial or a demo request whose value only shows weeks later, and we set out that conversion setup step by step in PPC for SaaS.
We advise choosing a Google Ads agency on what it will agree in writing before it touches your account. We would ask who owns the account, what counts as a conversion, how often search terms are reviewed and what the monthly report shows. We put ownership first: an account in your name, with the agency given access.
We work in a Google Ads account that you own, opened in your name with us given access. We advise insisting on the same with any agency. Because the account is yours, its history stays with you if the engagement ends.
Yes, we manage both alongside Google Ads. We use LinkedIn Ads when company size and job title matter more than the search itself, and Microsoft Ads to reach the search audience outside Google. We run Facebook and Instagram under Meta ads management, which suits remarketing and an offer a buyer can accept quickly.
Much of the waste in B2B PPC campaigns comes from searches that were never going to buy, so we start there. We read the search terms report every week and add negative keywords for job seekers, students, people looking for free tools and the wrong industry. We write ad copy that qualifies as well as attracts: it says who the service is for, so the wrong buyer does not click. Each ad leads to a landing page that answers the question it raised. We judge all of it against qualified leads, not clicks.
We choose bidding strategies by how much conversion data an account has and how good that data is. Google’s automated strategies, such as Maximize conversions and Target CPA, learn from the conversions they are given, so we connect qualified leads from your CRM before we hand bidding to them. Until enough qualified leads come through, we keep tighter control with manual bids and capped budgets. We change a bidding strategy one campaign at a time, so its effect can be read against the baseline from the account audit.
We often recommend running PPC and SEO together. PPC buys a place in the results for as long as the budget runs, while SEO earns one that can keep working after the work stops.
Paid search can bring inquiries within days while organic work matures over months. Its search term data shows which phrases convert, which tells the SEO work where to focus. Where organic inquiries have stalled and nobody can say why, we start that side with our SEO audit services.
We advise spending enough for the campaigns to gather data on the searches that matter, and no more than the inquiries can pay back. The right figure depends on how many buyers search and what a click costs in your market. We find both in an account audit or a short research phase, before any spend.
We advise spending the budget elsewhere in three cases.
Nobody searches for the product: There’s nothing to bid on. LinkedIn or outbound reaches them more directly.
Tracking stops at the form: Fix tracking first, or the platform optimizes for the cheapest form fill.
The page behind the ad isn’t ready: Build the page first, then buy the traffic.
Paid search fits the buyer who is looking right now, the one organic search can’t always reach in time.
Google Ads, Microsoft Ads or LinkedIn. You’ll talk to the people who would run the account and get a straight answer on fit. We reply within 12 hours.
Mayursinh Jadeja
Founder, Redlio Labs
