Client project: Ecommerce

Shopify store development for a sim racing cockpit maker

Trak Racer has designed gaming platforms and accessories since 2008. We designed and developed its Shopify store: more than 18 web pages and more than 20 mobile screens.

The Trak Racer store on a tablet with a keyboard, showing a racing car and the headline Championship Races 2024
Client
Trak Racer
Platform
Shopify
Our work
Store design and development
Built with
HTML, CSS, JavaScript

The brief: a store that matches the product

Trak Racer builds its racing simulator rigs from high-quality materials and backs them with warranties. Its customers are racing enthusiasts and professional drivers.

The company’s own words set the standard for the store: a finished product with no hard sell for extras, compatible with consoles and game peripherals, and a design that becomes a showpiece in a room, an office or a showroom.

  • A finished productNo hard sell for extras, in the client’s words.
  • Made to be compatibleWith consoles and game peripherals.
  • A showpieceFor a room, an office or a showroom.
A Trak Racer racing simulator cockpit with a blue tubular frame and a black racing seat

What we designed and developed for the Shopify store

  1. Web pages

    More than 18 web pages developed for the store.

  2. Mobile screens

    More than 20 screens designed for phones.

  3. Typeface and colour

    Bebas Neue and Avenir Next, on red, black, grey and white.

  4. Shopify build

    The store built on Shopify with HTML, CSS and JavaScript.

  • The Trak Racer store on a tablet, showing a driver seated in a racing simulator

Colour

  • #CD3138
  • #080808
  • #909090
  • #FFFFFF

Type

  • Bebas Neue
  • Avenir Next

The services behind this work: web development and web design.

More case studies

Building a store for a product that takes explaining?

Thirty minutes with the people who would build it. Tell us what the store has to connect to and who edits it.

  • We reply within 12 hours
  • You talk to the people doing the work, never an account manager
  • Peer-reviewed releases
  • NDA before your first call
Mayursinh Jadeja

Mayursinh Jadeja

Founder, Redlio Labs

Rated 5.0 on Clutch and 5.0 on Google