Design work: Health and fitness

Fitness coaching website and brand design for a gym

A website and identity for a gym and fitness coaching company, designed under the project name Flexion: the site for desktop and phone, and the mark carried on to a building sign and a product tub.

The Flexion website on a laptop, with the headline Transform Your Body Today over a photograph of a woman in training clothes
Project
Flexion
Type
Fitness coaching website
Our work
Web design, brand identity
Platform
Responsive website

Shown as design work, under its project name. We claim no client result for it.

What the fitness coaching website had to do

A gymโ€™s website is read by someone deciding whether to join. They want to know who would train them, what the classes are and what membership involves, and they want to find each of those quickly.

The design opens on one large photograph and a short headline, with a few lines of text and one button beside it. Trainers, classes, the shop and pricing each have a place in the menu, and the page is plain black type on white.

  • One photograph firstThe headline sits over a single image.
  • A menu that answersTrainers, classes, shop and pricing.
  • Made for phones tooThe same page in a single column.
The Flexion homepage on a phone lying on a fabric cushion, with the headline Transform Your Body Today

What we designed

  1. Website

    The homepage and its sections, laid out for desktop.

  2. Mobile views

    The same homepage laid out for a phone screen.

  3. Brand identity

    The mark and wordmark, shown on a building sign.

  4. Packaging

    The identity applied to a protein powder tub.

  • The Flexion mark and name as raised white letters on the glass front of a dark building
  • A hand holding a white tub of plant-based protein powder that carries the Flexion mark

The services behind this work: web design.

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Mayursinh Jadeja

Mayursinh Jadeja

Founder, Redlio Labs

Rated 5.0 on Clutch and 5.0 on Google