Design work: Health and fitness
Fitness website design and branding for a gym and coaching company
A website and identity for a gym and fitness coaching company, designed under the project name Flexion: the site for desktop and phone, and the mark carried on to a building sign and a product tub.
- Project
- Flexion
- Type
- Fitness coaching website
- Our work
- Web design, brand identity
- Platform
- Responsive website
Shown as design work, under its project name. We claim no client result for it.
What the fitness coaching website had to do
A gym’s website is read by someone deciding whether to join. They want to know who would train them, what the classes are and what membership involves, and they want to find each of those quickly.
The design opens on one large photograph and a short headline, with a few lines of text and one button beside it. Trainers, classes, the shop and pricing each have a place in the menu, and the page is plain black type on white.
- One photograph firstThe headline sits over a single image.
- A menu that answersTrainers, classes, shop and pricing.
- Made for phones tooThe same page in a single column.
What we designed for the fitness coaching website
Website
The homepage and its sections, laid out for desktop.
Mobile views
The same homepage laid out for a phone screen.
Brand identity
The mark and wordmark, shown on a building sign.
Packaging
The identity applied to a protein powder tub.
The services behind this work: web design. Planning something similar? Read our guide to website redesign cost.
Before you brief anyone
Planning a gym or fitness website? Start with these
Put trainers, classes and membership one tap away, and book the photography first.
Request a scoping callDecide what a visitor must reach in one tap: trainers, classes and membership.
Someone choosing a gym compares a few nearby options, and the site that answers who will train them and what joining involves keeps them reading.
Plan the photography before the layout.
A homepage that opens on one large photograph rests on that picture, so book a shoot of the real trainers in the real space rather than relying on stock images.
Pick the single step the homepage asks for.
A free class, a consultation and a membership sign-up each lead to a different form, and the booking tool the gym already uses often decides which is practical.
Plan the brand beyond the screen.
Fitness branding turns up on signage, clothing and packaging, so the mark has to hold up in one color and at small sizes. Our web design service covers the site and the identity together, and our Android step counter app is related fitness work we designed and built for a client.
Questions about fitness website design
If something here does not answer it, ask the founder directly.
Talk to the people who do the work
A 30 minute scoping call with the team that would take the project on. We reply within 12 hours.
Prefer email?info@redliolabs.com
What should a gym website include?
Trainers, classes, pricing and a clear way to join or book. The Flexion design gives trainers, classes, the shop and pricing each a place in the menu, and opens on a single photograph with a short headline and one button.
What does a personal trainer website need?
The trainer’s face and approach on the first screen, the services on offer and a simple way to book a first session. Reviews from clients, used with their permission, do more than any slogan.
How much does a fitness website cost?
The page count, any booking or membership tools and the brand work decide it, so we price the project after a scoping call. Our website redesign cost guide sets out the factors.
Does fitness branding come with the website?
It can. Flexion was designed as a website and an identity together, and the page shows the mark as raised white letters on a building front and on a tub of plant-based protein powder.
Do you design gym and fitness websites?
Yes. Flexion is our design work for a gym and coaching company, shown under its project name, and we design sites like it through our web design service.
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A website and identity for a furniture store, on screen, tape and billboard.
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Real estate website design and branding built around one home search
A real estate homepage built around one search, with the identity around it.
Talk to us about a fitness coaching website
Thirty minutes with the people who would design and build your site. We tell you whether a refresh, a redesign or a rebuild fits.
- We reply within 12 hours
- You talk to the people doing the work, never an account manager
- Peer-reviewed releases
- NDA before your first call
Mayursinh Jadeja
Founder, Redlio Labs